Pay Per Play is about to make a very big dent in Google's internet marketing revenue in February 2008.
Google AdSense has been all 'the go' now with web publishers for so long it has had the whole internet advertising playground practically to themselves. Yes, there are other contenders but they have never quite got within kicking distance of Google.
Now don't misunderstand me please. I am in no way inferring that Google needs a kick. After all, you don't "Kick the knuckles on the hands that feed you". But I am very happy to have found a real playmate for our big Friend. And they can play together nicely.
It was always only ever going to be a matter of time. No one ever just knew when but that day has arrived. Come February 2008, Google will have to 'muscle up' because they will both be playing in the same playground, on the same turf, and the championship stakes are high.
The advertising dollars at stake are probably the highest the world has ever seen. When you consider the millions of websites floating around in cyberspace looking for a way to earn money, you may now be glimpsing the horizon.
To date, Google has had their AdSense programme well set up to serve the written word but now along comes five second voice Ads served just like the Google AdSense algorithm but only spoken when each page loads where the code has been placed. This is truly revolutionary.
Reminds me of the 'old days' when first there were Newspapers and they got hit by Radio waves. Then we refined those waves in the form of transistor radios which got beaten up by Television.
The more the world turns, history seems to keep making a comeback.
Newspapers went to making their money from advertising and Google is close on beating them into submission by the internet. Television beat up radio and now we have Pay Per Play taking on Google.
The old Chinese wish "May you live in interesting times" is what is happening 1st February 2008 and I'll guarantee you it will be a battle worthy of web publishers. Why?
Any web publisher or any webmaster who opts to make their website pay by inserting a simple code onto any web page they want to monetise, will be the beneficiary of this advertising war. And isn't that a change?
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